| Service Offering |
Do you want to offer EV charger installation as a key standalone service, or more as an additional service alongside your general electrical work? |
Both |
| Service Offering |
Is your focus mainly residential EV charger installation, or would you also like to target commercial or workplace charging? |
Mostly residential |
| Service Offering |
Are there any EV charger brands you currently prefer to install or would like to promote? |
Evnex. However, I’m not overly picky. |
| Service Offering |
Are there any charger types or setups you do not want to deal with? |
No |
| Ideal Jobs |
What type of EV charger jobs are the best fit for your business? |
Mostly residential |
| Ideal Jobs |
Are you more interested in straightforward residential installs, higher-end smart charger installs, or more complex jobs involving switchboard upgrades or three-phase power? |
All of the above |
| Ideal Jobs |
Are there certain job values or project sizes you would prefer to target? |
No |
| Customer Demand |
Are you already receiving enquiries for EV charger installations? If yes, what types of questions are people asking most often? |
Yes. Mostly people wanting to have a charger installed that they have already bought. |
| Customer Demand |
Are customers usually ready to go ahead, or are they still in the research and comparison stage? |
All ready to go ahead |
| Geographic Focus |
Which suburbs or service areas would you most like to target for EV charger work? |
Jindabyne, East Jindabyne, Berridale, Thredbo, Dalgety, Perisher Valley, Cooma |
| Geographic Focus |
Are there areas where EV charger services are a stronger fit than others, or any areas you do not want to target? |
Stronger focus on Jindabyne, East Jindabyne, Berridale and Cooma |
| Electrical Capacity / Related Services |
Are you comfortable taking on jobs that may also require switchboard upgrades, circuit upgrades, safety switch installation, load balancing considerations, or three-phase power upgrades? |
Yes, absolutely |
| Electrical Capacity / Related Services |
Would you like these related services to be mentioned on the EV charger page as part of the offering? |
Yes, if it will help get more bookings |
| Charger Selection & Advice |
Do you want to help customers choose the right charger, or would you prefer clients to already know what they want? |
Happy with either option |
| Charger Selection & Advice |
Are you open to being positioned as someone who can guide clients through charger selection based on their vehicle, home setup, and future needs? |
Yes |
| Charger Selection & Advice |
Would you want us to create educational content around charger selection, home readiness, installation process, and the benefits of charging at home? |
Yes |
| Sales Positioning |
What do you think would be the strongest selling point for Whitelock in this space? |
Future-proofing the property, getting ahead of the market, and attracting clientele to holiday rental properties |
| Sales Positioning |
Is the key angle safe and compliant installation, helping customers choose the right setup, smart charger setup, future-proofing the home, general electrical expertise, fast turnaround, or something else? |
Helping customers choose the right setup, future-proofing, and general electrical expertise |
| Sales Positioning |
Is there anything that makes your service or approach different from competitors? |
Personal service and custom-tailored solutions |
| Content & Marketing Direction |
Would you prefer the page to be more direct and service-led, or more educational to help build trust with people still researching? |
Direct and service-led |
| Content & Marketing Direction |
Would you be open to supporting the main EV charger page with related articles or suburb-based pages? |
Main page |
| Content & Marketing Direction |
Are there any questions or objections you commonly hear from customers that we should address in the content? |
Direct and service-led |
| Pricing / Quote Approach |
Do you want to encourage users to request a quote straight away, or would it be better to position this as a consultation or assessment first? |
Position this as a consultation or assessment first |
| Pricing / Quote Approach |
Do you have a standard process for quoting EV charger installations? |
Yes |
| Pricing / Quote Approach |
Are there pricing variables we should help explain to customers, such as charger type, cable run distance, switchboard capacity, or installation complexity? |
All of the above |
| Future Direction |
Do you see EV charger installation becoming a stronger focus for the business over the next 12–24 months? |
Yes |
| Future Direction |
Would you like us to build this out as a long-term service area with supporting SEO and paid marketing assets? |
Yes |
| Future Direction |
Are there any future services tied to EVs that you may want to offer later? |
Not that I can think of |
